I have an Etsy store with the Wife, Vesna, called Jay Street Art Lab which features everything made in our house. When the kids are old enough to make saleable artwork it’ll go up there as well.
With all sites, one has to work Etsy properly if one expects any sales, and that means:
1. making friends
2. advertising on other social networks
3. having the shop listed on the business card when we have tables at art fairs
4. photographing the merch multiple ways and having 5 photos
5. easy to understand bios, policies, etc.
6. reaching out to a potential audience and letting them know you exist
7. Having lots of stuff up, not just a couple choices
8. take as much customer guesswork/ decision making out of the equation by not offering variations or different sizes
9. make stuff people will want!
I used to look cross eyed at Etsy as much as people do Model Mayhem or other free-for-all sites where people show up expecting to get paid right away and then rant on message boards, disappointed when things turn out differently. But there’s no substitute for hard work, and following the above guidelines is a good place to start. Below is a sampling of the huge variety of stuff- crafts, mixed media pieces, photo prints, ceramic masks, figurines- from our shop: